Study Task 2 - The Font Family

Insert Drawings and Initial Ideas 

Before editing my font on the computer, I created my initial design by manipulating my font with a paper copy, using a craft knife and creating my design and how figured out how I will manipulate my design.

We were then instructed to change aspects of this and alter it to make it regular, italic, bold and light. below are the 4 experiments we were instructed to complete. I believe these work as a set as they still represent the original font however the new font does its purpose, and I believe it is less formal than the other font. On the left is the original and the right is the edited font. 

As you can see, I made this into a sans serif font by removing the serifs, giving the feeling of a more professional font and a straight to the point font. To create this design I basically used a craft knife and removed the required sections of the design, To create this font. I now need to implement this into the computer for a digital based design, however before this I started experimenting with my design.

Here is experiments into both bold and thin experiment,  I started by doubling the widths to create the bold font, then made the regular design half its original to give its thin, I believe these designs are effective so I will experiment with these on the computer to see if it works digitally.

I then experimented further into the bold aspect of the design can go, however I still believe this needs to be edited online to produce a range of bolds to see which is the best and which works as a set. 

Below is a design which I created using sharpies and fine liners to create all 4 range's of type, These will now be taken into the computer to see if I can create the others digitally that will work as a set together. 

I have now created digital aspects of the design, below are the designs that have been inserted into the computer and manipulated digitally.

Designs

Regular

My Original font that I picked to manipulate and edit was baskerville, Baskerville is originally a serif typeface. I decided to then remove the serifs to create a sans serif typeface.

above shows the font before edits, and then below shows the design when I have edited the font and created my own design 

Here is my final outcome for my regular font, It shows that the serifs have been removed and altered to give a completely different font, the font is different as it is a sans serif font and quite professional. 

Bold

How bold can bold go? I started experimenting with both drawings and designs to figure out how bold can bold actually be, then I implemented these designs into illustrator to figure out how bold I should actually go. Below are my experiments

I looked into the third set of bold experiments I created, and figured out this was the bold I found most impacting, as it still kept the letter form, however it was bold enough to understand that the format was bold. Below is the sizes that I went for: 

I figured out that an increase of 4mm on thicker lines, and an increase of 2mm on thinner lines would give me this effect, I then implemented this throughout each design to the bold consistency.

Above is the original, then below is the bold, It shows a clear difference between the bold and the regular, the bold shows a great difference and stands out a lot more from the regular, I believe if I would have gone anymore bolder, the letters would become illegible.

Light

I then looked into creating the light aspect of the font. I started off by halving the regular design and then halving it again, This then gave me a range of light designs that go down in length. Below is the experiment

I believe the best design for the light font is the first example. The font can clearly be recognised as a similar font to the regular, however it is obviously different as it is much lighter than the other fonts. This needs to be incorporated with the other letters to see if it would fit in with my designs.
Below is the final design with the thin font of the letters.

This shows how I implemented the formula of making the design half its original for each letter, It gives the feeling that it is a much thinner font however can clearly be associated with the regular.

I then placed each font next to each other to test if they looked different however could be associated with the same font.

Italic

I then looked into the italic aspect, I started by rotating the font by 15 degrees, then another 15, then another ten, and picked the type which best represented my font.

I believe rotating it by 30 degrees, will be better as the design will represent the italic version better, The 15 percent rotation represents a letter A without italicising to much, So applying another 15 makes it simple that the font is italic.

Below is the experiment with all the typefaces: 

I then placed all my fonts next to each other to see if they fit as a set and worked as a font family, Below is my final outcome to my font creation:

OUGD405: Brief 4

For this Brief I set myself a problem then tried to solve it. I created my designs to inform and educate. I created a business card to shock people and impact them, then a website to educate them. 

This is the business card that I created, it is screen printed, and the design is used to inform them that con artists are real, they would be shocked at how easy it would be to be conned. 

This high impact business card is trending at the moment in the world of graphic design as many people now use interactive advertising to get the advertising more viral.

Below is the website that is used to educate people about con artists, they will be brought to the website after receiving the business card to try and figure out what has been robbed, they will then realise that the website is purely educational and then they will figure out ways to stop con artists.

OUGD405: Brief 3

Above is the pdf version of the layout, It includes a front and back page, then the layouts as well, the design was originally reversed so the page needed to be turned, however after the crit I made the decision to keep the concept however keep it legible. I believe this works better and has now improved my design.

OUGD405: Brief 2

Brief 2 was a research brief and consisted of a body of research that we would research down a path we wanted too, I looked into magicians and then con artists, splitting my information into half for one and then half for the other subject. This then informed my layout as I needed to include both aspects of the research.

See the design context blog for my body of research. I enjoyed this brief as I was allowed to take my research down a path that I wanted to and look into various subjects that I found interesting.

OUGD405: Brief 1

Below are the 3 final designs for Studio Brief 1. The Design was produced to redesign the branding for wilkinsons, It includes a sans serif typeface that represents the company well as it is similar to the company font. I am pleased with the outcome of my design as I believe it represents the company well. It can be taken further by looking into different branding for different products, for the company, maybe looking into further items other than frames etc. 

Edible Type

For edible type this year, Me, Harry and Will paired up to complete the brief, We brainstormed some ideas such as pizza and cakes, however we all agreed that the best idea was to make sandwich. We discussed many ideas into how to fit the sandwich into our design. We had such things as comic sandwich, however it came down to Gill Sandwich. 

The image above shows all three of us working on making the bread, needing the dough and applying them to the shapes 

Above shows the finished test product, We wanted to test out the bread to see if it was nice, then we bought more material and made the letters again. 

Above is the final product, It shows the full letters and words, The final outcome was a turkey and lettuce sandwich with the homemade bread. It was a huge success and we actually managed to win!