Type Journal

The text on this pen is sans serif, allowing the pen design to show what the consumer will be getting, the design is sharp and smooth, showing that this is what the pen will be like when used. 

The Amber Leaf Tobacco font is a big bold font that catches your attention when on the shelf, it has serifs to suggest the leaf aspect and stands out with the big bold bowls and thick letters.

The carlsberg font is a font owned by carlsberg, it is its own font and after research I found out it was also used in the Euro 2012.

I also looked into the Red Stripe font that I seen, It is a very elegant and flowing font, The design represents the Jamaican aspect to the larger and links well with the design. The typeface was identified below and has been identified as Ballantines. 

Looking into the evian font it is obviously helvetica, I researched into this and found out 40 other fonts that use helvetica well and brands there company, below is the link.

 http://www.webdesignerdepot.com/2009/03/40-excellent-logos-created-with-helvetica/

I looked into this type that is used in a lift, and after completing GCSE level electronics I know exactly how these work. They use a seven- segment display which is an electronic display format that allows different lights to light up depending on what has been triggered. I used these regularly to display numbers and putting them into a circuit to get a digital display. 

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