College Prospectus Analysis
The College prospectus is the most important part of getting people enrolling onto a certain course, it gives out different signals, meanings and presents the whole ethos of the college. The best was of getting people into a college or university is by having a creative and interesting prospectus. This years prospectus was created for leeds college of art, even having its own text for the titles. However below, I will list whether I found this a successful prospectus, that would make someone want to go to this university.
Front Cover
As the front cover is the first thing that people will pick up and instantly judge, it needs to be the best design on the prospectus. The design used is an almost hexagon shaped pattern with different colours for each shape, these colours have an opacity lowered to make the background image visible through each shape. The background image is a picture of peoples exhibition work from the previous year. This gives the viewer a clue as to what level of standard needs to be expected when on this course. I believe the front cover works well as a design, it gets people interested and makes them want to look further into the course and find out more about the college. The text is central no the page so people are drawn to read the information out and the image is just the right opacity, too powerful and it would take the meaning away and people would just focus on the image, instead of looking at the text and recognising that it is a college prospectus.
Layout
The Layout of the prospectus is something i really like, I like the way that it keeps the same style as the front page of the prospectus, and that it links in throughout. This is a good idea as people reading will have an easy and clear understanding of where to begin and what parts they have to start with. looking through this, i didn't have any problems with reading the information and i believe the layout of the text clearly helped me go through the information and understand it.
"Floating" Images
One thing i noticed when looking through the prospectus, was the different images that have been displayed in the prospectus. They are not very well presented, when looking through the page, they have no order, layout or design. They seem to be thrown onto the page without any meaning. If this prospectus needed improving, I would take the images, and give them some sort of layout and design. This would mean that people would look at the images in the correct order and actually take some us full images from the images such as studio spaces and different areas of the college.
Coloured Inserts
Another thing that I believe is a weak design to the prospectus, is the Coloured inserts into the prospectus. When flicking through the prospectus, These Inserts stopped me having a smooth look through it, this is because these inserts are a different size to the other page, if they wanted this to be improved, I would either make the inserts the same size as the other design pages, or even take them out all together. There is no actually need to these inserts they just seem to be there to fill some space. They could be re edited and then re produced to make them a lot more useful to the reader.
One thing that I really like whilst going through the pages, is the colour scheme, the colour scheme is designed so that each different subject is a different shade of colour, this clearly shows the changeover from one subject, to a different subject. making it a lot easier for the reader to know when the information for one subject has finished, and when the information for the new subject has started.
In conclusion, I believe this prospectus works well as there are a lot of strong advantages for this design, with a few improvements to the suggested design that I have stated above, the prospectus could be a lot better. This would do its purpose of getting the information across to the viewer about the college and entice them in so they want to come to this college and no other colleges.
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