Evaluation

When first receiving this brief I struggled to get any ideas, we were creating a leaflet, using our own design process, about design process. I found it difficult to put my design process into writing, and actually explain how I produce work and the steps I take to producing a final design. After producing A3 sheets with different steps to my production, it became easy to separate my work method into 4 different categories. This made it easier to understand the amount of space needed for my design, how many folds it should have to include the different sections and start forming initial ideas.
I printed my design in digital print which cost £3.00 for an A2 Print. The stock was white and I actually printed the background colour of the leaflet onto the white stock. This caused problems when cutting the sections of the leaflet away as the design ripped and the die cutter ended up tearing the paper slightly causing some of the ink to rip away, leaving the design to look tacky and completely unprofessional. I should have considered stock and the colour scheme before as I ended up completing my design with a colour scheme I liked, I had no way of changing it as the brief was a week long. If I was to do this brief again I would definitely experiment printing with with stock and using the die cutter to see which worked best with inks and cutting from the paper.
One problem I discovered when designing was keeping alignment and making sure the folds and the design work together when folded. I found it quite difficult to match up, and make sure that each section worked with the previous one using the fold lines. The easiest way I found to make sure everything was matched up was folding the leaflet to the final design then measuring the design, then taking these measurements then applying them to my design on illustrator to make sure what I wanted, was designed on screen. This worked quite well however I believe that actually scanning in my mock up would have allowed a more accurate way of doing this, but I will try this in a new project to see if it makes a difference.
If I had more time on this brief I would have experimented with finishes, and different print methods to give my leaflet more stability and produce something that would last. However this would end up costing the design a lot more and end up taking a lot of time to experiment, and as the brief was a week long, I kept it as improved as I could for the time frame.
I like the design I produced, It includes different aspects of my design process and reflects my work process well. the design works both folded, and when flattened to give a 5 sectioned piece that draws people in. The design leads your eyes round each section before getting to the middle of the design. Therefore sticking to the concept of getting from A-B without any distractions.