Research and Idea

So finding the right brief on kickstarter, I can now go on to look at research, and start generating some ideas to see where I end up. The research I looked into represents a similar link to an underwater theme.

The project explains how it looks at water, light, and shadows. This gave me ideas to look into geometric patterns that show shadow and light. 

I like this composition below that shows the gradient of light and reflects a circle using these gradients. 

I also like the way these triangles, make up the outer shape. 

This shows my notebook that I have sketched everything I needed to, I worked with different ideas, sketches and initial ideas so I had a range of experiments before moving onto the next idea. Just throwing down quick ideas, sketches and what I have in my mind allows me to get a range of designs down quickly and work with them. It doesnt matter if they look rubbish, there quick, easy, and a simple way of getting loads of ideas down on the page.

Above shows a thumbnail how the type would work on an exhibition leaflet, I need to consider how my logo will work when creating it, and how my logo will be used. 

Testing out different shapes allows the logo to be experimented with and have a vast amount of shapes before refinining it down to the final design 

This shape really interested me, almost using negative space however having the original shape as well, to give a symbolic meaning of dripping.

I also mocked up this design, which allowed a colour scheme to be implemented in the different sections of the design. 

This was an experiment with reflection and having a 

Further experiments using

I began to experiment with a simple, more to the point type of logo, instead of having a logo with a range of lines and distractions, I decided to test out whether a design that is simple, will be more effective. Below are the experiments: 

Digital experiments for reflection and distortion. 

Mock up for the crit: design was using the original geometric style logo with a colour scheme to symbolise a wave. 

I then started to mix ideas to see how that would look, but realising that the simple line vector logo would be more accessible and allow a range of outcomes, I decided to go with this.