SG Physiotherapy

SG PHYSIOTHERAPY

When looking for my last brief for responsive, I discovered my friend had recently won a judo competition and ended up getting sponsored by a company called GOOD (Hemp nutrition).  Below is a post GOOD Hemp Nutrition shared about my friend, Shaun. 

Shaun approached me and asked if he could have some branding produced for a new instagram page and to produce a logo that will make him look more professional, and grow on this network base that he has started.

With his final year fast approaching, and the requirement to promote and advertise himself, shaun needed a logo and branding quickly as the company's he was working along side with wanted more promotion and further subscriptions. 

RESEARCH

After Shaun asked me to produce this work for him, he gave me some examples of physio companies on the market, and other competition with the style they produce. I looked at how the shapes they use flow, create a friendly and inviting design, and allows the user to connect in a personal way. 

I need to accomplish this connected, and physically flowing look to the design to produce this physiotherapy styled logo design. 

After looking at this research and being aware I will be working with flowing, connecting shapes to provide a pathway that will give connotations of regeneration, and flowing shapes.

We came up with the name SG Physiotherapy to give a more professional and relate to Shaun as a person more than the corporate companies that are on the market provided from the research.

Shaun was happy to develop the name SG Physiotherapy, and the idea of flowing and connecting the S and the G appealed to him, as I sketched and created a few digital mockups to show him the direction of the logo. 

DEVELOPMENT 

I developed a few ideas and flowing creations to see which shaun would prefer. As shaun is passionate about sports, and sports physiotherapy is a genre he would be passionate about, give me incentive to produce a design with a thicker, geometric typeface to provide a sports brand related design that will give connotations of a sports company but also a physiotherapy, thus allowing shaun to access the sports physiotherapy clients that he intends to reach when applying for sponsorship or internships.

I started some initial sketches to understand where the idea can be taken, and how the flowing could be used within the design. These sketches allowed me to plan out the direction of the flow.

These designs seem to be too flowing and "thin" to represent shaun's company effectively and giving it the right context on the market, the design needs to be thickened and brought together to provide a solid platform.

FINAL DESIGN 

This is the final logo I produced for Shaun. As he is only just starting off as a physiotherapist, he only needs a logo to apply for sponsors and get his name in the business. Upon completing his sponsors, shaun would like a brand that would be more extensive including promotional material such as notebooks and letterheads for an actual company. In addition, he wants to produce a website that will include the various sponsors and requirements his patients need to book an appointment.