Concept

The concept behind my idea is the navigation created from a bar code. The bars allow a simple alternative to clicking on links on a page. Once a bar is hovered over, the opacity will increase from 50% to 100% to show the user what has been selected,

This is a clear indication as to which section of the site you will be taken too.

When selected, the webpage will follow the bar down to the site page.

One Page Website

I will create a one page website that will be simple for the user to navigate through the information on the site making it easy for the information to be displayed. The one page site will work better as the user will scroll through each section of the page then reach the opinions page for results. 

Tone of Voice 

The tone of voice for my website is very informative. The site is aimed at new shoppers who are struggling to find the best shop for them, which will save them money both going to the right supermarket and also looking out for the techniques used for each site. 

Order of Site 

The navigation will be displayed on the front page, and take the user straight to the part of the page they want to, however if they were to scroll through the order, the path would go 

Front Page - About - Hierarchy -Supermarket - Save - Opinion

The opinion part of the page will bring a twitter widget up on screen and allow users to post there opinions on certain supermarkets and will allow me to gain feedback about supermarkets and give me more opinions for my research. As well as informing the user, I decided to take part of the website to improve my research with the user's feedback.